5-Year Fundraising Campaign | Lions Clubs International Foundation
The Situation
Lions Clubs International Foundation launched Campaign 100, an ambitious initiative to raise $300 million in support of their global humanitarian work. To reach donors and inspire giving at that scale, they needed more than announcements. They needed a series that made people feel the impact of every dollar.
The Work
Lanakila Productions produced 10 to 12 one-minute videos over five years for Campaign 100. Kalei served as both producer and on-camera host, bringing the stories of real people and real impact directly to the audience. Each video was built to move people, not just inform them.
The Result
“Team, you nailed it! Kalei, you are so perfect in these. The Lions love you and you make giving to the foundation sound like fun. Well done.” — Kristopher Kempski, Lions Clubs International
Campaign 100 raised $300 million. The goal was met.
What This Means For You
When the story is right and the people telling it are real, audiences respond. That’s not a theory. That’s $300 million in proof.
10-Year Show Series | Lions Clubs International
The Situation
Lions Clubs International, a membership organization represented in more than 200 countries, had stories worth telling. Members doing real work in communities around the world. But like most large organizations, they had footage, they had people, and no through line connecting any of it into something an audience would actually watch.
The Work
Over ten years, we produced a quarterly show that brought those stories to life. Each 20-minute episode contained multiple stories, found, shaped, and produced from the ground up. Every element was handled: identifying the stories worth telling, producing the shoots, coordinating logistics, sourcing talent and video assets, and delivering a finished show that felt like television, unique to their brand.
The Result
A series that ran for more than ten years. That’s not a project. That’s a show. Organizations don’t bring the same producer back for a decade unless the work keeps delivering something their audience actually connects with.
What This Means For You
If you have a brand that stands for something, a story worth telling and the right person to find it, one project becomes a series. A series becomes a show. A show your audience looks forward to and strengthens their relationship with your brand.
10-Year PSA Campaign | American Association of Orthodontists
The Situation
A national association of orthodontic specialists needed to reach the public with messages that actually landed. Not clinical. Not dry. Narratives that connected people to the importance of orthodontic care, from sports safety to the psychological impact of a healthy smile. They also needed to explain who orthodontists are and why they are specialists, not just dentists, in a way that didn’t put people to sleep. And, in a way that showed them why orthodontists are important to their healthcare.
The Work
Over ten years, Lanakila Productions produced multiple PSA campaigns covering sports safety, the importance of wearing a mouthguard, jaw health, and the life-changing impact of a confident smile. The work included directing celebrity spokespeople, handling all production logistics and distribution, and delivering finished PSAs that felt authoritative without feeling like a lecture. These were television and radio campaigns aired throughout the United States and Canada.
The Result
Ten years of trust and multiple awards. The association kept coming back because the work communicated complex healthcare messaging in a way that felt human, not institutional. Each campaign was entertaining with creative storytelling.
What This Means For You
Getting people to care about something they weren’t already thinking about is one of the hardest things a brand can do. The right story, changes that. That’s not a tagline. That’s ten years of proof.
4-Part Membership Series | American Bus Association
The Situation
A national association representing the travel and motor coach industry needed to communicate the value of membership, but not to one audience. They had four distinct groups: tour operators, motor coach operators, travel industry professionals, and association members. One video was never going to work. Each audience needed to hear their own story.
The Work
Lanakila Productions produced a four-part series, one minute per video, each one built around a specific audience type and what membership meant to them specifically. Four distinct messages, one cohesive campaign. The videos were used across marketing campaigns to drive membership.
The Result
“These are fantastic.” — Ben Rome, Director of Communications and Brand, American Bus Association. The feedback was immediate and unambiguous. The series did what most membership content never does: it made each viewer feel like it was made for them. Because it was.
What This Means For You
Your audience is not one person. The brands that figure that out and tell the right story to the right person at the right time are the ones that grow. That’s not a content strategy. That’s show creator thinking.