Association TRENDS
The Association TRENDS “Trendy Awards” honors the best marketing and communication pieces in the association & nonprofit community.
2010
2010 TRENDY Awards-Bronze “Special Times” PSA for the American Association of Orthodontists
“Special Times” PSA was honored by a panel of judges with the Bronze Award! This TV and Radio public service announcement aired throughout the United States and Canada. “Special Times” featured celebrity spokesperson, Jennie Garth. She spoke to parents about cherishing the special times in their child’s life. The PSA provided awareness on how orthodontists can help people maintain a lifetime of healthy, beautiful smiles.
2009
2009 TRENDY Awards-Bronze “Nature Smiles” PSA for the American Association of Orthodontists
“Nature Smiles” PSA was honored by a panel of judges with the Bronze Award! This TV and Radio public service announcement aired throughout the United States and Canada. “Nature Smiles” is a playful PSA celebrating beautiful smiles from the animal kingdom and people! It brought awareness to the importance of seeking professional care from an orthodontist to achieve and maintain a healthy, beautiful smile.
2008
2008 TRENDY Awards-Bronze “Who Am I” PSA for the American Association of Orthodontists
“Who Am I” PSA was honored by a panel of judges with the Bronze Award! This TV and Radio public service announcement aired throughout the United States and Canada. “Who Am I” sought to educate the public on the role of an orthodontist and how this highly specialized doctor plays a role in your health care.
2007
2007 TRENDY Awards-Bronze “Unmask Your Smile” PSA for the American Association of Orthodontists
“Unmask Your Smile” PSA was honored by a panel of judges with the Bronze Award! This TV and Radio public service announcement aired throughout the United States and Canada. It was part of the AAO’s campaign to educate the public not to feel self-conscious about crooked teeth. Seek professional care by visiting an orthodontist and unmask your smile!
2006
2006 TRENDY Awards-Gold “The Quick Fix” PSA for the American Association of Orthodontists. “The Quick Fix” PSA was honored by a panel of judges with the Gold Award! This TV and Radio public service announcement aired throughout the United States and Canada. It was part of the AAO’s campaign to educate the public on the dangers of seeking ‘quick fix’ solutions to orthodontic problems, and to seek professional care by visiting an orthodontist.