There used to be a time, not too long ago, where producing a video to promote your business or service was considered a luxury. Only big companies with deep pockets could afford to roll out a five to six figure production budget to enjoy the benefits of video marketing.
But boy, have times changed. First of all, video is now affordable for business owners at every stage of business. But more importantly, video is no longer seen as a luxury item…it’s deemed by consumers as a mandatory element in their decision making process.
This is good news for businesses because it takes all the guesswork out of trying to figure out what your customers want.
It’s video!
And there are many ways for you to reap the benefits of video marketing.
First of all, video marketing gives you a great ROI. Without breaking the bank, you can reach millions of people in a short amount of time. Plus, you can repurpose and reuse one video in multiple ways across multiple platforms. How’s that for getting more bang for your buck!
Next, when people see a video on your website, they’ll stay there longer. If your brand video is two minutes, your potential customer is on your site for at least two minutes and they are more likely to engage with other pages on your site because you have captured their attention with a compelling video.
Third, video gives you a chance to establish yourself as a credible source and an expert who can help them to solve a problem. People buy from people they know, like and trust, and video gives countless people the opportunity to get to know, like and trust YOU!
Fourth, video gives your site a boost in the search engines! Claiming a top spot on Google, or other search engines, is a big win for businesses. Search engines give priority to content that includes video. In fact, 62% of Google searches include video!
Another one of the benefits of video marketing is the impact it has on your email campaigns. Simply adding the the word “Video” in your subject can increase open rates by 19% and increase the click through rates by 65%!
Finally, you can reach people anywhere, anytime. People spend more time on their smartphones and tablets then they do on their desktop. And that trend is only going to increase in the coming years. People love consuming video content. Now, you can deliver it right to them, 24/7, through their mobile devices.
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I didn’t know that search engines give priority to video content. That’s actually pretty interesting and I kind of wonder why. Overall, I think that’s a good enough reason alone to hire a videographer.